Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout [and] Tim Calkins.
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019Description: xxviii, 338 pages : illustrations ; 24 cm. Media type: unmediated ISBN: 9781119533184.Subject(s): Brand name products | Branding (marketing) | Internet marketing | Customer relations -- Management| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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College Library | General Circulation | HD 69.B7 K45 2019 (Browse shelf) | Available | C010428 |
Total holds: 0
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Includes index.
Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship
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