Normal view MARC view ISBD view

Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout [and] Tim Calkins. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2019. - xxviii, 338 pages : illustrations ; 24 cm.

Includes index.



ISBN: 9781119533184

Subjects--Topical Terms:
Brand name products.
Branding (marketing).
Internet marketing.
Customer relations -- Management.

LC Class. No.: HD 69.B7 K45 2019