| 000 -LEADER |
|---|
| fixed length control field |
00624nam a22001937a 4500 |
| 020 ## - ISBN |
|---|
| ISBN |
9781119533184 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69.B7 K45 2019 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Kellogg on branding in a hyper-connected world / |
| Statement of responsibility, etc. |
edited by Alice M. Tybout [and] Tim Calkins. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent/Page number |
xxviii, 338 pages : illustrations ; |
| Dimensions |
24 cm. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
|
|---|
| Topical term or geographic name as entry element |
Branding (marketing). |
|
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Classification |
|
| Item type |
Books |
