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Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout [and] Tim Calkins.

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019Description: xxviii, 338 pages : illustrations ; 24 cm. Media type: unmediated ISBN: 9781119533184.Subject(s): Brand name products | Branding (marketing) | Internet marketing | Customer relations -- Management

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	College Library	General Circulation	HD 69.B7 K45 2019 (Browse shelf)	Available		C010428

Total holds: 0

Includes index.

Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship

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