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1.
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Branding : a key marketing tool

by Murphy, John M.

Publisher: New York ; McGraw Hill Book Co. ; 1987Availability: Items available for loan: College Library [Call number: C 658.827 M954b 1987] (1).

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2.
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Branding : a key marketing tool

by Murphy, John M.

Publisher: New York ; McGraw Hill Book Co. ; 1987Availability: Items available for loan: College Library [Call number: C 658.827 M954b 1987] (1).

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3.
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Competitive branding

by Nilson, Torsten H.

Publisher: New York ; John Wiley & Sons, Inc. ; 1998Availability: Items available for loan: College Library [Call number: C 658.827 N599c 1998] (1).

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4.
Global brand strategy : unlocking branding potential across countries, cultures and markets

by Van Gelder, Sicco.

Publisher: London ; Kogan Page ; 2005Availability: Items available for loan: College Library [Call number: C HD 69 B7 V253 20052,290.00] (1).

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5.
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Harvard business review on brand management

by Harvard Business Review.

Publisher: Boston ; Harvard Business School Pub. ; 1999Availability: Items available for loan: Graduate Studies [Call number: GS 658.827 H261h 1999] (1).

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6.
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout [and] Tim Calkins.

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2019Availability: Items available for loan: College Library [Call number: HD 69.B7 K45 2019] (1).

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7.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Edition: 4thPublisher: Boston ; Pearson ; 2013Availability: Items available for loan: College Library [Call number: C HD 69.B7 K45 2013] (1).

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8.
Strategic brand management: building, measuring and managing brands

by Dixon, John.

Publisher: New York Willford Press c2019Availability: Items available for loan: College Library [Call number: HF 5415.15 D621 2019] (1).

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