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Global brand strategy : unlocking branding potential across countries, cultures and markets

By: Van Gelder, Sicco.
Publisher: London ; Kogan Page ; 2005Description: 260.ISBN: 0-7494-4469-x.Subject(s): Brand name products - Management | Brand name products - Planning | Branding (Marketing
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Item type Home library Collection Call number Status Date due Barcode Item holds
Books Books College Library
General Circulation C HD 69 B7 V253 20052,290.00 (Browse shelf) Available c008144
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