How cool brands stay hot : branding to generation Y and Z
By: Bergh, Joeri Van den.
Publisher: London ; Kogan Page Ltd. ; 2016Edition: 3rd.Description: 287.ISBN: 978-0-7494-7717-2.Subject(s): Product management | Young adult consumers | Young consumers| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Books
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College Library | General Circulation | C HF 5415.332 Y66 B472,650.00 (Browse shelf) | Available | c009426 |
Total holds: 0
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