Bergh, Joeri Van den
How cool brands stay hot : branding to generation Y and Z - 3rd - London Kogan Page Ltd. 2016 - 287
978-0-7494-7717-2
Product management
Young adult consumers
Young consumers
C HF 5415.332 Y66 B47
How cool brands stay hot : branding to generation Y and Z - 3rd - London Kogan Page Ltd. 2016 - 287
978-0-7494-7717-2
Product management
Young adult consumers
Young consumers
C HF 5415.332 Y66 B47