How cool brands stay hot : branding to generation Y and Z (Record no. 65296)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a2200205Ia 4500 |
| 020 ## - ISBN | |
| ISBN | 978-0-7494-7717-2 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | C HF 5415.332 Y66 B47 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri Van den |
| 245 #0 - TITLE STATEMENT | |
| Title | How cool brands stay hot : branding to generation Y and Z |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 287 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| Topical term or geographic name as entry element | Young adult consumers |
| Topical term or geographic name as entry element | Young consumers |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Circulation | College Library | College Library | General Circulation Section | 2018-09-04 | C HF 5415.332 Y66 B472,650.00 | c009426 | 2018-09-04 | 2018-09-04 | Books |