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1.
Global brand strategy : unlocking branding potential across countries, cultures and markets by
Publication details: London ; Kogan Page ; 2005
Availability: Items available for loan: College Library (1)Call number: C HD 69 B7 V253 20052,290.00.

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2.
Strategic brand management : building, measuring, and managing brand equity by
Edition: 4th
Publication details: Boston ; Pearson ; 2013
Availability: Items available for loan: College Library (1)Call number: C HD 69.B7 K45 2013.

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3.
Strategic brand management: building, measuring and managing brands by
Publication details: New York Willford Press c2019
Availability: Items available for loan: College Library (1)Call number: HF 5415.15 D621 2019.

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