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Advertising, promotion and other aspects of integrated marketing communications

By: Andrews, J. Craig.
Publisher: Singapore Cengage Learning c2019Description: xix, 635 p. 25 cm.ISBN: 978-981-48-4687-5.Subject(s): 1. COMMUNICATION IN MARKETING 2. SALES PROMOTION 3. ADVERTISING 4. DIRECT MARKETING
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Item type Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books College Library
General Circulation HF 5415.123 A567 2019 (Browse shelf) 1 Available c009737
Total holds: 0

Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship

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