Advertising, promotion and other aspects of integrated marketing communications (Record no. 70406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200145 4500 |
| 020 ## - ISBN | |
| ISBN | 978-981-48-4687-5 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 A567 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J. Craig |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion and other aspects of integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | xix, 635 p. |
| Dimensions | 25 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. COMMUNICATION IN MARKETING 2. SALES PROMOTION 3. ADVERTISING 4. DIRECT MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Circulation | College Library | College Library | General Circulation Section | 2019-12-04 | HF 5415.123 A567 2019 | c009737 | 2019-12-04 | 1 | 2019-12-04 | Books |