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Advertising, promotion and other aspects of integrated marketing communications

By: Andrews, J. Craig.
Publisher: Singapore Cengage Learning c2019Description: xix, 635 p. 25 cm.ISBN: 978-981-48-4687-5.Subject(s): 1. COMMUNICATION IN MARKETING 2. SALES PROMOTION 3. ADVERTISING 4. DIRECT MARKETING
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Item type Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books College Library
General Circulation HF 5415.123 A567 2019 (Browse shelf) 1 Available c009737
Total holds: 0
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HF 5414 B724 2013 Principles of marketing HF 5415 Marketing management HF 5415 F383 2013 Marketing HF 5415.123 A567 2019 Advertising, promotion and other aspects of integrated marketing communications HF 5415.123 C54 2012 Integrated marketing communications HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications HF 5415.15 D621 2019 Strategic brand management: building, measuring and managing brands

Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship

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