Advertising, promotion and other aspects of integrated marketing communications
By: Andrews, J. Craig.
Publisher: Singapore Cengage Learning c2019Description: xix, 635 p. 25 cm.ISBN: 978-981-48-4687-5.Subject(s): 1. COMMUNICATION IN MARKETING 2. SALES PROMOTION 3. ADVERTISING 4. DIRECT MARKETINGItem type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | College Library | General Circulation | HF 5415.123 A567 2019 (Browse shelf) | 1 | Available | c009737 |
Total holds: 0
Browsing College Library Shelves , Shelving location: General Circulation Section , Collection code: General Circulation Close shelf browser
HF 5414 B724 2013 Principles of marketing | HF 5415 Marketing management | HF 5415 F383 2013 Marketing | HF 5415.123 A567 2019 Advertising, promotion and other aspects of integrated marketing communications | HF 5415.123 C54 2012 Integrated marketing communications | HF 5415.123 C56 2012 Integrated advertising, promotion, and marketing communications | HF 5415.15 D621 2019 Strategic brand management: building, measuring and managing brands |
Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship
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