Strategic marketing problems: cases and comments
By: Kerin, Roger A.
Publisher: New Jersey ; Prentice Hall ; 1995Edition: 7th.Description: 738.ISBN: 0-205-16170-7.Subject(s): Marketing - Decision making - Case studies| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Graduate Studies | Graduate Studies | GS 658.82 K455s 1995 (Browse shelf) | Available | GS00035 |
Total holds: 0
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| GS 658.802 J199m 1996 Marketing planning and stategy | GS 658.81 D169s 1995 Sales management: concepts and cases | GS 658.812 G982b 2000 The brave new service strategy : aligning customer relationships, market strategies, and business structures | GS 658.82 K455s 1995 Strategic marketing problems: cases and comments | GS 658.827 H261h 1999 Harvard business review on brand management | GS 658.83 H314e 1994 Essentials of marketing research | GS 658.83 M141c 1999 Contemporary marketing research |
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