Strategic marketing problems: cases and comments (Record no. 67145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a2200193Ia 4500 |
| 020 ## - ISBN | |
| ISBN | 0-205-16170-7 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GS 658.82 K455s 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing problems: cases and comments |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 738 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Decision making - Case studies |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Studies | Graduate Studies | Graduate Studies | Graduate Studies Section | 2018-12-06 | GS 658.82 K455s 1995 | GS00035 | 2018-12-06 | 2018-12-06 | Books |