Kellogg on marketing (Record no. 75573)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00396nam a22001457a 4500 |
| 020 ## - ISBN | |
| ISBN | 978-1-119906247 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 K45 2023 |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on marketing |
| Statement of responsibility, etc. | edited by Alexander Chernev and Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. -- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | xiii, 471 pages ; |
| Dimensions | 24 cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| College Library | College Library | General Circulation Section | 2024-10-10 | HF 5415 K45 2023 | C010338 | 2024-10-10 | 2024-10-10 | Books |