Consumer behavior : building marketing strategy (Record no. 64787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a2200181Ia 4500 |
| 020 ## - ISBN | |
| ISBN | 0-07-131-817-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | C HF 5415.33.U6 H314c 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I./ Mothersbaugh, David L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 772 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Circulation | College Library | College Library | General Circulation Section | 09/04/2018 | C HF 5415.33.U6 H314c 20132,868.00 | c008317 | 09/04/2018 | 09/04/2018 | Books |