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Consumer behavior : building marketing strategy

Hawkins, Del I./ Mothersbaugh, David L.

Consumer behavior : building marketing strategy - 12th - New York McGraw-Hill 2013 - 772

ISBN: 0-07-131-817-4

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: C HF 5415.33.U6 H314c 2013

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