000			00624nam a22001937a 4500
999			_c75650 _d75650
020			_a9781119533184
050			_aHD 69.B7 K45 2019
245			_aKellogg on branding in a hyper-connected world / _cedited by Alice M. Tybout [and] Tim Calkins.
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c2019.
300			_axxviii, 338 pages : illustrations ; _c24 cm.
337			_aunmediated
504			_aIncludes index.
526			_aH
650			_aBrand name products.
650			_aBranding (marketing).
650			_aInternet marketing.
650			_aCustomer relations -- Management.
942			_2lcc _cBK