000 00266nam a2200109 4500
999 _c68309
_d68309
100 _aZaltman, Lindsay
245 _aThe Sure thing that flopped
260 _cJuly & August 2008
300 _aVolume 7/8 Number 86: 29-37
650 _aMARKET RESEARCH
942 _2lcc
_cP