| 000 | 00531nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 180820s9999 xx 000 0 und d | ||
| 020 | _a978-0-7494-7717-2 | ||
| 050 | _aC HF 5415.332 Y66 B47 | ||
| 100 | _aBergh, Joeri Van den | ||
| 245 | 0 | _aHow cool brands stay hot : branding to generation Y and Z | |
| 250 | _a3rd | ||
| 260 | _aLondon | ||
| 260 | _bKogan Page Ltd. | ||
| 260 | _c2016 | ||
| 300 | _a287 | ||
| 650 | _aProduct management | ||
| 650 | _aYoung adult consumers | ||
| 650 | _aYoung consumers | ||
| 942 | _cBK | ||
| 999 |
_c65296 _d65296 |
||