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1.
Service marketing : people technology, strategy

by Lovelock, Christopher.

Edition: 7thPublisher: Singapore ; Pearson ; 2015Availability: Items available for loan: College Library [Call number: C HF 5415.13 L5883 20151,947.00] (1).

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2.
Services marketing : integrating customer focus across the firm

by Zeithaml, Valerie A.

Edition: 6thPublisher: New York McGraw-Hill Education 2016Availability: Items available for loan: College Library [Call number: HD 9980.5 Z45 2016] (1).

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