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1.
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Marketing : an introduction by
Publication details: New Jersey ; Prentice Hall, Inc. ; 1987
Availability: Items available for loan: College Library (1)Call number: C 658.8 K848m 1987.

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2.
Marketing management : analysis, planning, implementation, and control by
Edition: 9th
Publication details: New Jersey ; Prentice Hall ; 1997
Availability: Items available for loan: Graduate Studies (1)Call number: GS 658.8 K848m 1997.

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