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1.
How cool brands stay hot : branding to generation Y and Z

by Bergh, Joeri Van den.

Edition: 3rdPublisher: London ; Kogan Page Ltd. ; 2016Availability: Items available for loan: College Library [Call number: C HF 5415.332 Y66 B472,650.00] (1).

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2.
Youthnation : building remarkable brands in a youth-driven culture

by Britton, Matt.

Publisher: New Jersey ; John Wiley & Sons, Inc. ; 2015Availability: Items available for loan: College Library [Call number: C F 5415.332 Y66 B75 20152,046.00] (1).

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