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1.
How cool brands stay hot : branding to generation Y and Z

by Bergh, Joeri Van den.

Edition: 3rdPublisher: London ; Kogan Page Ltd. ; 2016Availability: Items available for loan: College Library [Call number: C HF 5415.332 Y66 B472,650.00] (1).

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2.
Strategic brand management: building, measuring and managing brands

by Dixon, John.

Publisher: New York Willford Press c2019Availability: Items available for loan: College Library [Call number: HF 5415.15 D621 2019] (1).

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