Kellogg on branding in a hyper-connected world /  
edited by Alice M. Tybout [and] Tim Calkins. 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  2019. 
 - xxviii, 338 pages : illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781119533184 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (marketing).<br/>Internet marketing.<br/>Customer relations -- Management.
<br/><br/><label>LC Class. No.: </label>HD 69.B7 K45 2019