Kotler, Philip. Marketing 6.0 :the future is immersive Philip Hermawan Kartajaya & Iwan Setiawan - Hoboken, New Jersey : Wiley, 2024. - vii, 247 pages ; 24 cm Includes index ISBN: 978-1119835219 Subjects--Topical Terms: Marketing. 2. Technology. LC Class. No.: HF 5415 K68 2024