Kellogg on marketing  
edited by Alexander Chernev and Philip Kotler 
 - 3rd ed. -- 
 - Hoboken, New Jersey :  Wiley,   2023. 
 - xiii, 471 pages ;  24 cm 
<br/><br/>
<br/><br/><label>ISBN: </label>978-1-119906247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415 K45 2023