Bonoma, Thomas V. <br/><br/>
Marketing management : text and cases 

 - Illinois  Irwin  1990 
 - 930 
<br/><br/><label>ISBN: </label>0-256-07992-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - Managment - Case studies
<br/><br/><label>LC Class. No.: </label>GS 658.8 B644m 1990