Kerin, Roger A. <br/><br/>
Strategic marketing problems: cases and comments 

 - 7th 
 - New Jersey  Prentice Hall  1995 
 - 738 
<br/><br/><label>ISBN: </label>0-205-16170-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making - Case studies
<br/><br/><label>LC Class. No.: </label>GS 658.82 K455s 1995