Aaker, David A. <br/><br/>
Developing business strategies 

 - New York  John Wiley & Sons  1995 
 - 379 
<br/><br/><label>ISBN: </label>0-471-11814-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making
<br/><br/><label>LC Class. No.: </label>GS 658.802 AA41d 1995