Zeithaml, Valerie A. <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 6th 
 - New York  McGraw-Hill Education  2016 
 - xxvii, 642 p.  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-981-3151-03-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>Customer services<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD 9980.5 Z45 2016