O'Guinn, Thomas <br/><br/>
Advertising and integrated brand promotion 

 - 6th 
 - Singapore  Cengage Learning Asia Pte Ltd.  2012 
 - 682 p.  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-981-4410-15-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF 5821 O385 2012