Bergh, Joeri Van den <br/><br/>
How cool brands stay hot : branding to generation Y and Z 

 - 3rd 
 - London  Kogan Page Ltd.  2016 
 - 287 
<br/><br/><label>ISBN: </label>978-0-7494-7717-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Young adult consumers<br/>Young consumers
<br/><br/><label>LC Class. No.: </label>C HF 5415.332 Y66 B47