Wilson, Alan <br/><br/>
Services marketing : integrating customer focus across the firm 

 - 3rd 
 - London  McGraw Hill Education  2017 
 - 538 
<br/><br/><label>ISBN: </label>978-0077-169-312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries - Marketing
<br/><br/><label>LC Class. No.: </label>C HD 9980.5 W691 2016