Lovelock, Christopher <br/><br/>
Service marketing : people technology, strategy 

 - 7th 
 - Singapore  Pearson  2015 
 - 648 
<br/><br/><label>ISBN: </label>978-981-4648-69-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services - Marketing<br/>Marketing - Management<br/>Professions - Marketing
<br/><br/><label>LC Class. No.: </label>C HF 5415.13 L5883 2015