Peter, J. Paul/ Donnelly, James H. <br/><br/>
Marketing management : knowledge and skills 

 - 11th 
 - New York  McGraw Hill  2013 
 - 796 
<br/><br/><label>ISBN: </label>0-07-131-555-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management - Case studies
<br/><br/><label>LC Class. No.: </label>C HF 5415.3 P478 2013