Mullins, John W./ Walker, Orville C. <br/><br/>
Marketing management : a strategic decision making decision approach 

 - 8th 
 - New York  McGraw-Hill  2010 
 - 547 
<br/><br/><label>ISBN: </label>00-1326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>C HF 5415.13 M959 2010