Hawkins, Del I./ Mothersbaugh, David L. <br/><br/>
Consumer behavior : building marketing strategy 

 - 12th 
 - New York  McGraw-Hill  2013 
 - 772 
<br/><br/><label>ISBN: </label>0-07-131-817-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>C HF 5415.33.U6 H314c 2013