Developing business strategies
By: Aaker, David A.
Publisher: New York ; John Wiley & Sons ; 1995Description: 379.ISBN: 0-471-11814-1.Subject(s): Marketing - Decision making| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Graduate Studies | Graduate Studies | GS 658.802 AA41d 1995 (Browse shelf) | Available | GS00022 |
Total holds: 0
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| GS 658.8 P942m 1996 Marketing management: integrating theory and practice | GS 658.8 St26f 1994 Fundamentals of marketing | GS 658.8 T565s 1998 Service Asia : how the tigers can keep their strupes | GS 658.802 AA41d 1995 Developing business strategies | GS 658.802 J199m 1996 Marketing planning and stategy | GS 658.81 D169s 1995 Sales management: concepts and cases | GS 658.812 G982b 2000 The brave new service strategy : aligning customer relationships, market strategies, and business structures |
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