Introduction to advertising and promotion : an integrated marketing communications marketing communications perspective
By: Belch, George E.
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Books
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College Library | General Circulation | C 659.1 B41i 1995 (Browse shelf) | Available | c002680 |
Total holds: 0
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| C 659.1 Ar33c 1994 Contemporary advertising | C 659.1 Ar33c 1999 Contemporary advertising | C 659.1 B41a 1998 Advertising and promotion : an integrated marketing communications perspective | C 659.1 B41i 1995 Introduction to advertising and promotion : an integrated marketing communications marketing communications perspective | C 659.1 C868h 1963 How to increase advertising effectiveness | C 659.1 D922 2008 Retailing | C 659.1 L978a 1974 The age of communication |
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