The Corporate brand (Record no. 68241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00264nam a2200109 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dew, Chekitan S. |
| 245 ## - TITLE STATEMENT | |
| Title | The Corporate brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | February 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | Volume 2 Number 86: 49-58 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDING STRATEGY-CASE STUDY |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Periodicals |
No items available.