Marketing management : text and cases (Record no. 67181)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00458nam a2200181Ia 4500 |
| 020 ## - ISBN | |
| ISBN | 0-256-07992-7 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GS 658.8 B644m 1990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bonoma, Thomas V. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management : text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Illinois |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 930 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - United States - Managment - Case studies |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Studies | Graduate Studies | Graduate Studies | Graduate Studies Section | 2018-12-06 | GS 658.8 B644m 1990 | GS00071 | 2018-12-06 | 2018-12-06 | Books |