Services marketing : integrating customer focus across the firm (Record no. 67028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200157 4500 |
| 020 ## - ISBN | |
| ISBN | 978-981-3151-03-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980.5 Z45 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valerie A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | xxvii, 642 p. |
| Dimensions | 25 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business, Social Sciences , Marketing, Management, Accounting, Business Ethics, Economics, Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries - Marketing |
| -- | Customer services |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Classification | Library of Congress Classification |
| Item type | Books |
| Edition | 6th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Circulation | College Library | College Library | General Circulation Section | 11/27/2018 | 1 | HD 9980.5 Z45 2016 | c009611 | 12/17/2019 | 12/17/2019 | 1 | 11/27/2018 | Books |