Strategic brand management : building, measuring, and managing brand equity (Record no. 65148)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00481nam a2200181Ia 4500 |
020 ## - ISBN | |
ISBN | 978-981-4586-76-4 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | C HD 69.B7 K45 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
245 #0 - TITLE STATEMENT | |
Title | Strategic brand management : building, measuring, and managing brand equity |
250 ## - EDITION STATEMENT | |
Edition statement | 4th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Boston |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent/Page number | 590 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products - Management |
942 ## - ADDED ENTRY ELEMENTS | |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Circulation | College Library | College Library | General Circulation Section | 09/04/2018 | 2 | C HD 69.B7 K45 2013 | c009108 | 08/22/2019 | 07/25/2019 | 09/04/2018 | Books |