Consumer behavior : building marketing strategy (Record no. 64858)
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000 -LEADER | |
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fixed length control field | 00469nam a2200181Ia 4500 |
020 ## - ISBN | |
ISBN | 0-07-131512-8 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | C HF 5415.33.U6 H314c 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hawkins, Del I./ Mothersbaugh, David L. |
245 #0 - TITLE STATEMENT | |
Title | Consumer behavior : building marketing strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 12th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | McGraw-Hill |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent/Page number | 772 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior |
942 ## - ADDED ENTRY ELEMENTS | |
Item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Item type |
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General Circulation | College Library | College Library | General Circulation Section | 09/04/2018 | C HF 5415.33.U6 H314c 20133,116.00 | c008414 | 09/04/2018 | 09/04/2018 | Books |