Principles of marketing (Record no. 58464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200181Ia 4500 |
| 020 ## - ISBN | |
| ISBN | 0273-77982-6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | C HF 5415 K87 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip/ Armstrong, Gary |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent/Page number | 636 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Filipiniana | College Library | College Library | Filipiniana Section | 09/04/2018 | 1 | C HF 5415 K87 2013998 | c008561 | 10/10/2018 | 09/12/2018 | 09/04/2018 | Books |