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Advertising and integrated brand promotion

O'Guinn, Thomas

Advertising and integrated brand promotion - 6th - Singapore Cengage Learning Asia Pte Ltd. 2012 - 682 p. 23 cm.

ISBN: 978-981-4410-15-1

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF 5821 O385 2012

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